Our Research
We look for people who have already bought a water softener or are looking to buy one in the near future. We use advertisement on Google, Facebook, Yahoo, and other websites to attract users who are able to offer their feedback. We ask these people to help us by filling out a comprehensive survey 2-6 months AFTER they buy their water softener. The questions of the survey help us determine the quality and effectiveness of various brands and models of water softeners. They also help us measure customer satisfaction with the water softener they purchased.